CREATE YOUR OWN HIGHLY EFFECTIVE
HEMP is the groundbreaking, jargon-free book by Peter Knight that demonstrates a simple yet powerful process to create your own Highly Effective Marketing Plan and maximise the effectiveness of your business. Now in its third print run, HEMP is published in 11 languages.
Strategy guru Michael Jones of Cairnforth describes HEMP as “A classic; a refreshingly new approach to marketing planning that will be invaluable to all marketers and other business professionals.”
In creating your HEMP you will dramatically improve the chances of profitably selling more of your products and services. Whatever the size of your business you can address all your opportunities and issues by following this straightforward 16-step plan.